Omnichannel Marketing Strategies

Omnichannel marketing strategies are now top priority for  both online and offline marketing and  require both  marketing automation and customer relationship management  technologies as a must!!

Marketing now needs  real-time personalized content available across all channels when and where consumers want it. A company’s website is central to all  marketing activities but there are other tools just as important. Customers  expect to be able to do anything they can do on a website but today the mobile device and Smartphone  is just as important.

Today consumers want…

  • Companies to listen and respond  via social media.
  • Companies  customer service departments  to pick up on past communications with customer.
  • For Businesses to pick up seamlessly from where a previous conversation (on Twitter, Facebook email, or phone) left off.
  • They expect to have easy  returns processes to items purchased . Be it online or offline.
  • Technical help from a knowledable and skilled customer service person. Not a telesales rep!

CRM and marketing automation technologies are now critical to  marketing operations and the demands to deliver a seamless customer experience across omnichannels.

Are Marketing Directors and Marketing Officers  up to the task? They need to be to be able to take full ownership of the customer experience.

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